Allan is an engaging, transformative workshop facilitator. Expect people to come away from a session with Allan with a completely new understanding of the power of their brand.
Also expect them to be entertained and engaged, returning to the workplace with a new enthusiasm and a keenness to try out new ideas and refresh old practices.
Allan runs workshops across a range of subjects. At their heart is the belief, espoused by Peter Drucker, that the purpose of every business is to create customers.
Whether the workshop is about effective marketing, digital platforms, strategic planning, or brand strategy, participants realise very quickly that Allan presents his subjects from a wealth of personal knowledge and experience, never from the textbook.
Sharing knowledge and experience with other people has always been a passion of Allan’s and has nurtured the ambitions of many employees and clients over the past decades.
Allan’s mentoring is not just about brands. His work with middle and senior executives covers the fundamentals of business itself. Everything from the marketing cycle to creating a budget, from managing up to managing down, from brand planning to presentation style and technique.
Over his own journey Allan has been mentored by some of the best brains in the country. As one of the youngest CEOs of one arm of a national advertising agency group, Allan was fortunate to learn from a talented array of business leaders and thinkers.
He studied marketing with the business school at UQ, change management at the Graduate School of Management at the University of NSW, and became a qualified Train the trainer.